Pivotal Targeting was formed in 2012 to help opposition around certain ballot propositions in California.The business was then expanded to offer data analytics and voter targeting to other political campaigns.

The members of the Pivotal Targeting team are experts in a diverse range of data and analytic methods, who draw upon backgrounds in both academic and applied research to find the right solutions for our clients. This enables us to provide a range of services including survey optimization, persuasion modeling, and audience targeting. We also offer comprehensive research capabilities to take our clients through every stage of a project, from experimental design and implementation to interpretation of results.

Pivotal Targeting is now a part of 605, an independent audience measurement and analytics firm focused on optimizing marketing and programming within the media and entertainment industries.

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